{"id":10427,"date":"2020-09-16T23:56:38","date_gmt":"2020-09-17T03:56:38","guid":{"rendered":"https:\/\/ecarrieres.com\/pvtistes-un-bassin-de-talents-a-la-portee-des-employeurs-copy\/"},"modified":"2020-10-13T16:04:40","modified_gmt":"2020-10-13T20:04:40","slug":"optimiser-visibilite-marketing-numerique","status":"publish","type":"post","link":"https:\/\/ecarrieres.com\/fr\/optimiser-visibilite-marketing-numerique\/","title":{"rendered":"Optimiser sa visibilit\u00e9 gr\u00e2ce au marketing num\u00e9rique"},"content":{"rendered":"<p>[et_pb_section bb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb3.15&Prime; use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_start=\u00a0\u00bbrgba(25,27,49,0.86)\u00a0\u00bb background_color_gradient_end=\u00a0\u00bbrgba(25,27,49,0.86)\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb128deg\u00a0\u00bb background_color_gradient_overlays_image=\u00a0\u00bbon\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/ecarrieres.com\/wp-content\/uploads\/2020\/09\/OAYTME0-scaled.jpg\u00a0\u00bb border_color_all=\u00a0\u00bb#ffffff\u00a0\u00bb border_width_right=\u00a0\u00bb15px\u00a0\u00bb border_width_left=\u00a0\u00bb15px\u00a0\u00bb module_alignment=\u00a0\u00bbright\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px|\u00a0\u00bb next_background_color=\u00a0\u00bb#ffffff\u00a0\u00bb background_color=\u00a0\u00bb#22344F\u00a0\u00bb background_position=\u00a0\u00bbtop_center\u00a0\u00bb][et_pb_row make_fullwidth=\u00a0\u00bbon\u00a0\u00bb use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb1&Prime; custom_padding=\u00a0\u00bb0px|0px|41px|0px\u00a0\u00bb custom_margin=\u00a0\u00bb0px|0px|0px|0px\u00a0\u00bb padding_top_1=\u00a0\u00bb4vw\u00a0\u00bb padding_top_2=\u00a0\u00bb4vw\u00a0\u00bb padding_right_1=\u00a0\u00bb4vw\u00a0\u00bb padding_right_2=\u00a0\u00bb4vw\u00a0\u00bb padding_bottom_1=\u00a0\u00bb4vw\u00a0\u00bb padding_bottom_2=\u00a0\u00bb4vw\u00a0\u00bb padding_left_1=\u00a0\u00bb4vw\u00a0\u00bb padding_left_2=\u00a0\u00bb4vw\u00a0\u00bb _builder_version=\u00a0\u00bb3.0.89&Prime; module_alignment=\u00a0\u00bbcenter\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text admin_label=\u00a0\u00bb\u00c9v\u00e9nement carri\u00e8res\u00a0\u00bb _builder_version=\u00a0\u00bb3.0.98&Prime; header_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_font_size=\u00a0\u00bb32px\u00a0\u00bb header_2_font=\u00a0\u00bbSource Sans Pro||on||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_2_font_size=\u00a0\u00bb29px\u00a0\u00bb header_2_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb header_3_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_3_font_size=\u00a0\u00bb24px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb0px|||\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb||0.5vw|\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb]<\/p>\n<h3 style=\"text-align: center;\">Blogue de l&rsquo;\u00c9v\u00e9nement Carri\u00e8res<\/h3>\n<p>[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#ffffff\u00a0\u00bb divider_style=\u00a0\u00bbdotted\u00a0\u00bb divider_weight=\u00a0\u00bb4px\u00a0\u00bb height=\u00a0\u00bb28px\u00a0\u00bb _builder_version=\u00a0\u00bb3.2&Prime; max_width=\u00a0\u00bb12%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb]<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_divider][et_pb_text admin_label=\u00a0\u00bbTitre de l&rsquo;article\u00a0\u00bb _builder_version=\u00a0\u00bb3.15&Prime; header_font=\u00a0\u00bbSource Sans Pro||on||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#4ecdc4&Prime; header_font_size=\u00a0\u00bb42px\u00a0\u00bb header_2_font=\u00a0\u00bbSource Sans Pro||on||||||\u00a0\u00bb header_2_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_2_text_color=\u00a0\u00bb#4ecdc4&Prime; header_2_font_size=\u00a0\u00bb42px\u00a0\u00bb header_2_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.1em\u00a0\u00bb custom_margin=\u00a0\u00bb0px|||\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb2vw|||\u00a0\u00bb animation_style=\u00a0\u00bbfade\u00a0\u00bb]<\/p>\n<h1 style=\"text-align: center;\">Optimiser sa visibilit\u00e9 gr\u00e2ce au marketing num\u00e9rique<\/h1>\n<p>[\/et_pb_text][et_pb_post_title title=\u00a0\u00bboff\u00a0\u00bb author=\u00a0\u00bboff\u00a0\u00bb date_format=\u00a0\u00bbj M Y\u00a0\u00bb comments=\u00a0\u00bboff\u00a0\u00bb featured_image=\u00a0\u00bboff\u00a0\u00bb text_color=\u00a0\u00bblight\u00a0\u00bb disabled_on=\u00a0\u00bbon|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb3.15&Prime; text_orientation=\u00a0\u00bbcenter\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb]<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_post_title][et_pb_text admin_label=\u00a0\u00bbArticle invit\u00e9\u00a0\u00bb _builder_version=\u00a0\u00bb3.15&Prime; text_text_color=\u00a0\u00bb#191b31&Prime; text_font_size=\u00a0\u00bb10px\u00a0\u00bb header_2_text_align=\u00a0\u00bbleft\u00a0\u00bb header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb header_2_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px|||\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #e4e5e6;\"><em>Article invit\u00e9<\/em><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=\u00a0\u00bb1&Prime; disabled_on=\u00a0\u00bboff|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb3.0.89&Prime; background_color=\u00a0\u00bb#ffffff\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb153deg\u00a0\u00bb border_width_right=\u00a0\u00bb15px\u00a0\u00bb border_color_right=\u00a0\u00bb#ffffff\u00a0\u00bb border_width_left=\u00a0\u00bb15px\u00a0\u00bb border_color_left=\u00a0\u00bb#ffffff\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb24px|0px|17px|0px\u00a0\u00bb prev_background_color=\u00a0\u00bb#22344F\u00a0\u00bb next_background_color=\u00a0\u00bb#f2f2f2&Prime;][et_pb_row _builder_version=\u00a0\u00bb3.0.48&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text admin_label=\u00a0\u00bbintro\u00a0\u00bb _builder_version=\u00a0\u00bb3.15&Prime; text_text_color=\u00a0\u00bb#191b31&Prime; text_font_size=\u00a0\u00bb15px\u00a0\u00bb header_2_text_align=\u00a0\u00bbleft\u00a0\u00bb header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb header_2_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb custom_margin=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px|||\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\"><strong>Je n&rsquo;ai pas le temps\u2026<\/strong><br \/>\n<strong>Je ne comprends pas vraiment\u2026<\/strong><br \/>\n<strong>\u00c7a ne doit pas \u00eatre si important\u2026<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbcorps du texte\u00a0\u00bb _builder_version=\u00a0\u00bb3.15&Prime;]<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Qu&rsquo;est-ce que toutes ces phrases ont en commun?<\/strong> Eh bien, ce sont les r\u00e9ponses les plus souvent entendues lorsque l\u2019on interroge les entreprises sur le marketing num\u00e9rique (ou digital). Cependant, en consid\u00e9rant la valeur ajout\u00e9e du marketing num\u00e9rique, vous verrez \u00e0 quel point celui-ci est important pour le succ\u00e8s de votre entreprise ainsi que de votre marque employeur.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_image _builder_version=\u00a0\u00bb3.15&Prime; src=\u00a0\u00bbhttps:\/\/ecarrieres.com\/wp-content\/uploads\/2020\/09\/OAYTME0-scaled.jpg\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb max_width=\u00a0\u00bb60%\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb \/][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb3.0.48&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text admin_label=\u00a0\u00bbcorps du texte\u00a0\u00bb _builder_version=\u00a0\u00bb3.15&Prime;]<\/p>\n<p><strong>Le paysage du marketing a \u00e9norm\u00e9ment chang\u00e9 au cours des 6 derniers mois.<\/strong><\/p>\n<p>La pand\u00e9mie a pouss\u00e9 les entreprises \u00e0 r\u00e9orienter leur strat\u00e9gie pour se concentrer sur le d\u00e9veloppement de leur pr\u00e9sence sur internet. Le temps pass\u00e9 en ligne par les Qu\u00e9b\u00e9cois atteignant jusqu\u2019\u00e0 4 heures par jour en moyenne, il devient \u00e9vident que n\u00e9gliger le marketing num\u00e9rique peut avoir un impact \u00e0 la fois sur le court et le long terme pour les entreprises.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=\u00a0\u00bbcorps du texte\u00a0\u00bb _builder_version=\u00a0\u00bb3.15&Prime;]<\/p>\n<p><strong>Le marketing num\u00e9rique offre de nombreux avantages pour les entreprises.<\/strong><\/p>\n<p>Il permet de fortement d\u00e9velopper la visibilit\u00e9 d\u2019une entreprise au travers de nombreuses plateformes populaires tel que Google ou Facebook. L\u2019utilisation de ces plateformes permet de cibler avec pr\u00e9cision de nouveaux clients qualifi\u00e9s tout en r\u00e9duisant les co\u00fbts par rapport aux m\u00e9dias traditionnels.<\/p>\n<p>L\u2019autre atout majeur est la personnalisation des messages en fonction de la cible permettant de se d\u00e9marquer de la concurrence et de d\u00e9velopper la fid\u00e9lit\u00e9 des clients ou prospects.<\/p>\n<p>Enfin, la r\u00e9activit\u00e9 et flexibilit\u00e9 sont les ma\u00eetres mots du marketing num\u00e9rique. Gr\u00e2ce \u00e0 l\u2019obtention des r\u00e9sultats en temps r\u00e9el, les entreprises peuvent suivre l\u2019impact de leurs communications et optimiser rapidement leurs strat\u00e9gies en fonction des r\u00e9sultats.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb3.15&Prime;]<\/p>\n<p><strong>Comment faire ?<\/strong><\/p>\n<p>De nombreux conseils existent sur internet si vous souhaitez vous lancez par vous-m\u00eame. Mais si vous n\u2019avez pas les ressources en interne ou le temps \u00e0 y consacrer, <strong>l&rsquo;une des solutions les plus efficaces consiste \u00e0 faire appel \u00e0 une agence sp\u00e9cialis\u00e9e dans la cr\u00e9ation de strat\u00e9gies et la gestion des campagnes de marketing num\u00e9rique.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=\u00a0\u00bb1&Prime; specialty=\u00a0\u00bboff\u00a0\u00bb prev_background_color=\u00a0\u00bb#ffffff\u00a0\u00bb next_background_color=\u00a0\u00bb#ffffff\u00a0\u00bb _builder_version=\u00a0\u00bb3.15&Prime; background_color=\u00a0\u00bb#f2f2f2&Prime;][et_pb_row _builder_version=\u00a0\u00bb3.15&Prime;][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_text admin_label=\u00a0\u00bbcorps du texte\u00a0\u00bb _builder_version=\u00a0\u00bb3.15&Prime;]<\/p>\n<p>Chez <span style=\"color: #ec780a;\"><a href=\"http:\/\/relaymedia.ca\/fr\/accueil\/\"><strong>Relay Media<\/strong><\/a><\/span>, agence de marketing digital bas\u00e9e \u00e0 Montr\u00e9al, nous pouvons vous accompagner tout au long de ce processus en vous assurant \u00a0une strat\u00e9gie adapt\u00e9e \u00e0 vos besoins et aux objectifs de votre entreprise.<\/p>\n<p>Expert dans plusieurs domaines du marketing num\u00e9rique tels que le SEM et display (Google), les m\u00e9dias sociaux (Facebook, Instagram, LinkedIn) et les plateformes e-commerce (Amazon), <strong>nous offrons nos services de marketing num\u00e9rique aux petites et moyennes entreprises avec des offres personnalis\u00e9es.<\/strong><\/p>\n<p>Pr\u00eats \u00e0 vous lancer? N\u2019h\u00e9sitez pas \u00e0 nous contacter, nous nous ferons un plaisir de vous aider!<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ec780a;\"> *Profitez d&rsquo;offres avantageuses avec notre partenariat L&rsquo;\u00c9v\u00e9nement Carri\u00e8res. *<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=\u00a0\u00bb1&Prime; fullwidth=\u00a0\u00bboff\u00a0\u00bb specialty=\u00a0\u00bboff\u00a0\u00bb prev_background_color=\u00a0\u00bb#f2f2f2&Prime;][et_pb_row][et_pb_column type=\u00a0\u00bb4_4&Prime;][et_pb_image _builder_version=\u00a0\u00bb3.15&Prime; src=\u00a0\u00bbhttps:\/\/ecarrieres.com\/wp-content\/uploads\/2020\/09\/LOGO-WEB-BLACK-SIGNATURE-ORANGE.png\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb url=\u00a0\u00bbhttp:\/\/relaymedia.ca\/fr\/accueil\/\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb max_width=\u00a0\u00bb30%\u00a0\u00bb \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Je n\u2019ai pas le temps\u2026 Je ne comprends pas vraiment\u2026 \u00c7a ne doit pas \u00eatre si important\u2026 Qu\u2019est-ce que toutes ces phrases ont en commun? Eh bien, ce sont les r\u00e9ponses les plus souvent entendues lorsque l\u2019on interroge les entreprises sur le marketing num\u00e9rique (ou digital). Cependant, en consid\u00e9rant la valeur ajout\u00e9e du marketing num\u00e9rique, vous verrez \u00e0 quel point celui-ci est important pour le succ\u00e8s de votre entreprise ainsi que de votre marque employeur.<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","wds_primary_category":0,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-10427","post","type-post","status-publish","format-standard","hentry","category-conseils-aux-employeurs"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-04-25 15:30:22","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/ecarrieres.com\/fr\/wp-json\/wp\/v2\/posts\/10427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecarrieres.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecarrieres.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecarrieres.com\/fr\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/ecarrieres.com\/fr\/wp-json\/wp\/v2\/comments?post=10427"}],"version-history":[{"count":13,"href":"https:\/\/ecarrieres.com\/fr\/wp-json\/wp\/v2\/posts\/10427\/revisions"}],"predecessor-version":[{"id":10701,"href":"https:\/\/ecarrieres.com\/fr\/wp-json\/wp\/v2\/posts\/10427\/revisions\/10701"}],"wp:attachment":[{"href":"https:\/\/ecarrieres.com\/fr\/wp-json\/wp\/v2\/media?parent=10427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecarrieres.com\/fr\/wp-json\/wp\/v2\/categories?post=10427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecarrieres.com\/fr\/wp-json\/wp\/v2\/tags?post=10427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}